Content Strategy- PureAuto

SEO / Social Media Tone&Content planning / Online Performance Evaluation

This project includes SEO, analytics, persona mapping, and various content planning in the final pitch.

Situation (Marketing Objective):
Ensure PureAuto is best named in the market in GTA by 2020
Task:
Provide a comprehensive strategy to achieve the business objective.
Action (Strategy in a glance):
SEO Strategy:
Improve SEO factors to rank PureAuto as #1 tint automotive specialists in the GTA. By adding meta descriptions, adjust heading hierarchy, determining keywords, and touchup image alt text to organically help the website ranking. Determining keywords via Google Analytics and Google Ad. Specifically provides suggestions for different marketing funnel and personas.

Content Strategy:
Create the FAQ page and blog to accommodate keywords and cultivate PureAuto customers by providing informative evergreen content. Meanwhile, consistently post content on social media with four different categories: education, entertaining, connection, and promotion; so that the referral rate can be enhanced and brand loyalty can be evoked.

This strategy also includes 3 different demographic persona mapping, 4 competitors analyses, a content calendar, content checklists, keywords, and various examples.

Result:
If the strategy can be accepted, it will drive traffic, cultivate the customers, and establish the PureAuto industry leadership.

Team member: Craig Vassallo and Laura Carbral

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