Persona Mapping- Coveted Canines Rescue

This is a school individual project focus on persona mapping.

• Situation (Marketing Objective):
  Increase the dog adoptions for 2019 by 18%.
• Task:
  Provide 3 different demographic persona identification to support the achieving process.
• Action (Persona in a glance):

• Result:

  The meaning of the website is very different from different users. The individuals feel clear and easy to follow but wordy. The organizations need more relative information to draw them on board. The CCR website has a good start but has to work hard to achieve the 18% adoption rate in 2019.