Marketing Campaign- Glossier

This a school final group project, which comprehensively combines SEO, persona mapping, and various content material in the final pitch.

Situation (Marketing Objective):
Determine a protencial market for Glossier and provide a campaign to help online marketing.
Task:
Provide a comprehensive strategy to achieve the online marketing objective- social media department achieves 200K followers on Instagram and gets 20Ks newsletter subscribers.
Action (Strategy in a glance):
Big Idea- ‘See the beauty in simplicity.’online campaign
The purpose of big idea is to encourage taget audience to feel comfortable with their own skin. The campaign focuses on eliminating filter use, healthy skin care, and nude makeup looks. The goal is to make natural beauty a trendy aesthetic.The target persona and marketing funnel.

Content Calendar: 6 months
1. July to September
The goal for the initial three months is to build familiarity with the brand and raise awareness of what the brand stands for.2. October to December
From October, we kickstart the campaign ‘See the beauty behind simplicity’. The campaign runs until the end of December. This aims to establish a consumer-brand relationship with the intention to gain followers.

Platforms:
Since the differences in platform user demographics and behaviour, the campaign planed the content cautiously. It blends blog content, SEO, influencer marketing, entertainment video, informative live, so that the brand awareness can be successfully enhanced and sale the products in not selling.

Result:
The campaign include a detailed evaluate metrics to measure the KPIs and adjust the marketing process.